Mantra

Our House is Your House.

Mission

Striving to support clubs throughout British Columbia, Curl BC continuously advances participation, competition and performance excellence in curling as an active, fun and social sport for life.

Vision

Every British Columbian has experienced curling.

Core Values

Family: We are a community that acts like a family; connected and passionate about the sport of curling.

Excellence: We are committed to meeting or exceeding the highest standards at all times.

Commitment: We align personal and corporate goals so that the Curl BC community will successfully serve all curlers.

Integrity: We are fair, consistent and forthright.

Respect: We show respect by communicating, cooperating and collaborating with all of our members, partners and stakeholders.

Transparency: We act openly, professionally and inclusively.

Vision 2024

Vision 2024 updates the strategic directions supported by the Board in its governance of Curl BC and embraced by management and staff in the day-to-day operations of the organization.

As the name suggests, it is a “vision-based” approach to strategy and is rooted in the mantra, mission and vision of Curl BC.

Vision 2024 sets the parameters for the operating business plans for Curl BC in 2021, 2022, 2023 and 2024.

Curl BC’s mission statement “Striving to support clubs throughout British Columbia, Curl BC continuously advances participation, competition and performance excellence in curling as an active, fun and social sport for life” is the global “end” (aspirational outcome) of the strategic plan. A further nine ends, described below, gives us a 10-end strategic plan.

The ends are all located under three strategic pillars:

ENHANCING MEMBER SERVICES & ENGAGEMENT

END 1 – Best practices in member facility governance & operations

END 2 – Leadership in curling education

END 3 – Greater engagement through brand-based communications

LEADING LONG-TERM CURLER DEVELOPMENT

END 4 – Growth in participation through dynamic developmental programs at member facilities

END 5 – Professionally-run & inclusive competitions

END 6 – Excellence in high performance

BUILDING PARTNERSHIPS & CAPACITY

END 7 – Sustainability through effective revenue generation & good corporate governance

END 8 – Growth through strategic partnerships & new infrastructure

END 9 – Heightened profile through community representation & recognition