VISION 2030 – CEO Message
Curl BC’s Board and staff are pleased to announce we have a new Strategic Plan: VISION 2030. This plan will serve as the framework for the advancement of curling throughout British Columbia in collaboration with our member facilities. Building on our vision, mission and mantra, and reflecting our intrinsic values, it outlines the strategic priorities we will adhere to in the pursuit of excellence at all levels of the sport, from education and recreational programming to competitions and high performance.
Our Vision – Curling is an inclusive sport for all, enriching every community in British Columbia.
Our Mission – We grow, develop, and celebrate curling as a social sport for life by inspiring participation, performance, and partnership at every level across British Columbia.
Our Mantra – Our House is Your House
Our Values – Integrity, Excellence, Collaboration, Commitment and Community
This “nearly perfect” 2030 vision for curling in BC has been structured similarly to professional sport organizations with just two pillars: Curling Operations and Business Operations. Each pillar has 4 Ends (Goals) for a total of 8 Ends!
Organizational Focus
Pillar 1 – Curling Operations
- Technical Education
- Participation Programs & Resources
- Competitions
- High Performance
Pillar 2 – Business Operations
- Member Services
- Revenue Generation
- Marketing, communications, & recognition
- Partnerships and Innovation
Goals, KPIs and Strategic Initiatives are being developed for all of these areas and will be available on Curl BC’s website soon. We look forward to working with you over the next 4 years to make this vision a reality.
If you haven’t already, a reminder to register for Curl BC’s AGM at 7:00 pm on June 11th! Annual Awards plus a special announcement are planned for this meeting. Thank you to those who have submitted nominations for the Annual Awards.
All the best for a great spring and summer.
Scott Braley
CEO, Curl BC
