Curl BC is thrilled to announce the extension of its partnership with Original 16, the iconic Western Canadian beer brand, through the 2024/2025 season. This continued collaboration promises to bring further support to curling centers across British Columbia, providing high-quality beverages to curlers while enhancing the experience at local clubs and major provincial events.

Original 16 remains the Official Beer of Curl BC, offering curling centers access to their well-known Canadian Pale Ale and Canadian Copper Ale, among others. Through this partnership, curling facilities will continue to have the opportunity to feature Original 16 at their licensed establishments.

Additionally, Original 16 will once again be a key sponsor of the BC Men’s & Women’s Curling Championships, with exclusive branding and activations at the event. Highlights of the agreement include promotional opportunities at Curl BC’s annual AGM, digital marketing efforts, in-venue signage, and a strong presence at regional competitions throughout the province.

Scott Braley, CEO of Curl BC, expressed his enthusiasm about the extended partnership:
“We are excited to continue our partnership with Original 16. The support they provide for curling across BC has been invaluable. From community clubs to our provincial championships, Original 16’s presence is a key part of enhancing the experience for curlers and fans alike.”

Adrielle Zmurchok, Director of Sales, from Original 16, added:
“Extending our partnership with Curl BC reflects our commitment to supporting local sports and communities across the province. Curling has deep roots in Canadian culture, and we’re proud to contribute to that legacy by providing premium Western Canadian beers to the curlers and fans.”

Interested in learning more about opportunities with Original 16 in British Columbia, please reach out directly to Jenny Tronnes, jennifert@gwbc.ca.

About Original 16
Original 16, brewed by The Great Western Brewing Company (www.gwbc.ca), is a proud Canadian beer brand with deep roots in Western Canada. Founded by 16 employees who fought to keep brewing alive in Saskatchewan, Original 16 has a unique aging process that provides  unparalleled smoothness and uses premium ingredients, including 100% Western Canadian barley. Original 16 is also the Official Beer of the Canadian Curling Association. For more information, visit www.original16.ca.