BC Business of Curling Symposium 2025
đź“… June 6-8, 2025 | đź“Ť Kelowna, BC
Unlock the potential of your curling club with this year’s theme, “The Brand of Curling.” Learn how to create a powerful, consistent brand that attracts your ideal audience and helps you achieve your club’s goals.
Alongside branding insights, dive into Business of Curling: Essentials—covering key topics like Finance, Governance, Human Resources, and Programming. Expert-led sessions and networking will provide practical tools for building a sustainable, thriving curling community.
Don’t miss this opportunity to connect, learn, and grow with curling leaders from across BC!
2025 Event Information
Theme - The Brand of Curling
Date: June 6 – 8th, 2025
Location: Kelowna Curling Club
Address:Â 551 Recreation Ave, Kelowna, BC V1Y 7V5
Deadline to register: May 30, 2025
Hotel Information
Hotel:Â Best Western Plus Kelowna Hotel & Suites
Address:Â 2402 Highway 97 N, Kelowna, British Columbia V1X 4J1
Discounted Room Block: A limited number of discounted rooms are available for event registrants. Call 1-888-860-1212, request “Curl BC”, and book directly with the hotel—first come, first served!
Schedule of Events
BOC Symposium Schedule:Â Stay tuned!
Speakers
Krista Kerth – Founder, Dan Brands
Feraz Rahman – Group Business Director, Visionnaire
Jeph Maystruck – Chief Interrupting Office, Strategy Lab
Tom Berekoff – President and Founder, tpb strategic counsel
Danielle Inglis – Social Media and Web Content Coordinator, Curling Canada
Bobby Ray – Senior Manager, Club Development & Member Services, Curling Canada
More to come!
Innovation Fair
Friday Evening
All members have an opportunity to share their best innovation of the 2024-25 season.
3 Prizes to be won!
1st Prize – Strategic Planning Session (valued at $2900)
2nd Prize- TBD
3rd Prize – TBD
2025 Speaker Spotlight
Krista has built brand and marketing strategy for the last 23 years for companies in the music industry, tech start-ups, real estate and design, and most recently – Curling Canada. Krista is known for her innate ability to connect and build strong, meaningful, lasting relationships founded on trust. Krista will present on the topic of brand (what is it?) and brand execution, in addition to facilitating an interactive workshop to help participating clubs uncover their own unique brand.
Feraz is a multicultural marketing expert and advertising professional that has worked in Canada since 2011. Visionnaire is a multicultural marketing and advertising agency that specializes in meaningfully connecting brands with diverse, underrepresented audiences.
Jeph has an utter disregard for the status quo and believes that defining your vision, values, and big hairy audacious goals is the most important thing you will do in your business. Jeph will present on the topic of elevating your brand efforts by leveraging the power of Artificial Intelligence.
Tom holds a Master’s Degree in Philanthropy and Development, and has maintained the Certified Fund Raising Executive (CFRE) designation since 1995. He will help participating clubs develop an enhanced posture that aligns with their brands and cultivates stronger community support for their missions.
Danielle is a World Mixed Curling Champion and the reigning back-to-back Ontario Women’s Curling Championship Skip who has managed social media for Curling Canada for the past 12 years. Danielle will present on the topic of leveraging your club’s new brand and reaching new audiences through the effective use of social media.
Bobby is an ACP Master Curling Professional and a former curling club manager of more than ten years. Bobby is passionate about the business of curling and will deliver a series of introductory sessions focused on information that every curling club organizer, board member, and administrator needs to know to be effective. A certificate of achievement will be awarded to successful participants.