The 2025 Montana’s Brier in Kelowna was nothing short of a triumph, delivering an unforgettable experience for athletes, fans, and the local community alike. The event, which concluded last month, received glowing reviews from multiple stakeholders and left a significant economic and social impact on the city.

Nolan Thiessen, CEO of Curling Canada, reflected on the success of the event, emphasizing that three key elements contributed to its excellence. First, Kelowna’s city officials and tourism organizations played an essential role in raising awareness and driving engagement. Their efforts ensured that both locals and visitors were fully immersed in the excitement of the Brier. Second, the event venue’s management was proactive and efficient in addressing operational challenges, ensuring a smooth experience for all involved. Third, the local curling community, including Curl BC and the Kelowna Curling Club, played a vital role in volunteering and rallying support. With their dedication, not only did they help fill the stands, but they also helped introduce new generations to the sport through initiatives like the U15 Rockfest and the Hit, Draw, Tap BC event.

“The 2025 Montana’s Brier in Kelowna was a massive success,” said Thiessen. “We heard from athletes, officials, fans, the City, and our broadcaster partner who all raved about the experience. With world-class competition and an outstanding event atmosphere, it was a week that left a lasting impression on everyone involved.”

The impact of the Brier extended far beyond the competition itself. Jock Tyre, General Manager of Kelowna Curling Club, noted how the city embraced curling like never before. Over the course of nine days, Kelowna’s downtown core was bustling with visitors, creating a significant boost for local businesses. Merchants quickly recognized the value of the event, with a diverse audience of spectators contributing to the local economy. Older fans explored the city’s cultural and dining offerings, while a younger crowd took full advantage of the vibrant entertainment scene. Hotels and Airbnbs saw high occupancy rates, demonstrating the spending power of out-of-town spectators who opted for extended stays rather than budget accommodations.

Tyre highlighted the unique social experience of the Brier Patch, where players and teams mingled with fans in a way rarely seen in other sports. This aspect of curling culture won over many newcomers to the game. “The City of Kelowna suddenly became curling fans,” Tyre shared. “Since the Brier, the most common question has been, ‘What’s next?’ The event not only entertained but also inspired, especially among the youth, sparking a renewed interest in curling.”

During the Brier, Tyre was honored with the Ray Kingsmith Award for his dedication to curling. Reflecting on the recognition, he shared, “It is a great honour to be recognized nationally for work I do locally. Until I received the award, I didn’t realize that our Club was being seen outside our own community. It was also extremely gratifying to be recognized and nominated by friends I have inside Curling Canada in Elaine Dagg-Jackson, Al Cameron, and Michael Burns.” Looking ahead, the Kelowna Curling Club is already preparing for its next major event. “The Kelowna Curling Club doesn’t slow down. We are proudly hosting the 2026 Qualifiers for the Olympics,” said Tyre. “The final two berths for countries will be determined in Kelowna for the Men’s, Women’s, and Mixed Doubles. It is such a great honour to be trusted with this event.”

The legacy of the 2025 Montana’s Brier in Kelowna is clear—heightened enthusiasm for the sport, strengthened community engagement, and a lasting economic boost. With the excitement and momentum still fresh, the question now is how to build on this success and continue growing curling’s presence in Kelowna and beyond.