Strategic Plan
2010 – 2014 CURL BC STRATEGIC PLAN
as of June 11, 2010
The 2010-2014 Curl BC Strategic Plan has been developed to leverage the impact of hosting the 2010 Winter Olympic and Paralympic Games in BC. The challenge is to not only develop a dynamic plan to leverage this unparalleled promotion of curling and wheelchair curling in the province, but to ensure that the plan is implemented and evaluated. In order to do so, SMART (Specific, Measurable, Attainable, Realistic, Tangible) goal statements have been created under the structure of the four pillars of the Canadian Sport Policy.
PURPOSES
(Curl BC Constitution)
1. To promote and develop the game of curling as a recreational and competitive sport in the province of British Columbia.
2. To provide technical, marketing and other relevant assistance to member curling facilities in order to promote the sport of curling generally.
3. To arrange and conduct playdowns and championships for the purpose of determining provincial championship teams.
MISSION STATEMENT
Curl BC is dedicated to the promotion and development of curling in British Columbia and to the coordination of curling activities on behalf of the member clubs.
PRINCIPLES and GOALS
(structured in congruence with the four pillars of the Canadian Sport Policy)
1. ENHANCED PERFORMANCE – Athletes, coaches, officials, ice technicians and volunteers will be guided in their pursuit of excellence through regional and provincial curling programs.
1.1 Athlete Development
Provide high quality training for identified athletes in order to improve BC’s average team placement at the CCA’s national championships by 15% by March 2013 using BC’s 4-year average from 2005-09 (68% – 5th) as the baseline.
1.2 Athlete Talent Identification
Provide individual elite athletes with development and training opportunities through the establishment of a revised talent identification system beginning with the 2009/10 season.
1.3 Coach Development
Create a mentorship program for the development of coaches, increasing the number of certified coaches by an average of 10% each year at each level.
1.4 Ice Technician and Officials Development
Provide high quality training for ice technicians and officials, through technical programs and mentorship programs, to increase the numbers of each by an average of 10% each year.
1.5 Competition
Continue to schedule Provincial Championships each year in the following categories: Junior, Men, Womenand Wheelchair. The playdowns to these four championships will be re-structured to follow Curl BC’s seven Guiding Principles of Competition.
2. ENHANCED PARTICIPATION – Member facilities will grow and develop and experience increased participation through active support.
2.1 Youth Development
Partner with Curl BC clubs and their school districts in the delivery of a school-based, indoor curling program geared towards elementary to high school aged children. Provide lessons/clinics to 10,000 children annually by March 2013. Assist Curl BC clubs to increase school (youth) participation at their facilities from 18,000 to 25,000 by March 2013.
2.2 Club and Regional level
Continue to develop and implement club and regional level programs (such as The Dominion Curling Club Championship (BC Club Challenge) and the Region 11 Men’s Tour) to increase the number of teams participating at this level in all divisions by 20% by March 2013.
2.3 Adult Program Development
Liaise with existing community groups and Multi-Service Organizations to develop curling outreach programs which will provide recreational opportunities to target groups: new Canadians, women and girls, ethnic minorities including aboriginals and lower income communities.
2.4 Existing Clubs
Provide support and programs as needed to existing curling clubs (both affiliated and non-affiliated) in order to increase overall enrollment in curling clubs in BC by 20% and increase the percentage of operational BC curling clubs which are members of Curl BC from 80% to 90% by March 2013.
2.5 Community Development
Ensure all participation programs are aligned with the Canadian Sport For Life framework (Physical Literacy and Active for Life)
2.6 Competition
Continue to schedule Provincial Championships each year in the following categories: Juvenile (including bi-annual BC Winter Games), Mixed, Senior, and Master. The playdowns to these four championships will be re-structured to follow Curl BC’s seven Guiding Principles of Competition in order to increase the number of teams competing by 20% by 2013.
3. ENHANCED CAPACITY BUILDING (internal capability and sustainability) –Member facilities and affiliated associations are provided leadership and support services with strong governance and operational excellence to ensure the availability of curling facilities and programs.
3.1 Governance and Human Resources
Revise Curl BC’s by-laws to establish a Governance Board with corporate, professional, human resource and technical expertise. Begin the process in 2009 with a staggered move away from the current representative model over the next four years. This will include the establishment of a Provincial Advisory Committee with representatives from all regions and a Technical Committee to address all technical concerns, with sub-committees as required.
3.2 Finance and Revenue Generation
Generate a minimum of $1,000,000 in revenue each year with membership revenue matched by a targeted ratio of 2 to 1 by other sources of revenue including government, sponsorship, philanthropic, special event, administrative, program and business venture as outlined in Curl BC’s 2010-2014 financial plan.
3.3 Internal Communications and Marketing – clubs and their members
Create an effective and efficient communication system between the Curl BC Executive, Board, Staff and Member Facilities.
3.4 Facilities
Assist Curl BC clubs with accessing the Federal Government’s infrastructure renewal program, the Provincial Government’s Capital Improvement Direct Access grants and other funding programs that become available. Facilitate and/or assist with the cumulative allocation of $1,000,000 in capital grants to BC curling facilities by March 2013.
3.5 Education
Increase enrolment in coaching, officiating and ice technician courses by 15% by 2013. Between 2009 and 2013, Curl BC will offer a first level course in each of these disciplines at least once in each region of the province.
4. ENHANCED INTERACTION (external partnerships and linkages) –Government, philanthropic organizations, corporations, curling enthusiasts and the general public will have an increased awareness and generate interest in curling as a healthyand fun lifetime activity for everyone.
4.1 Government
Maximize Curl BC’s access to the Sport & Recreation Branch’s Participation and Performance grants and the Gaming Branch’s Direct Access grant for a total of $250,000 by the 2012/13 fiscal year.
4.2 Philanthropic
Increase Curl BC’s fundraising from $7,500 in 2008 to $40,000 in 2013 through doubling revenue from the Optimist International raffle, establishing an annual giving campaign and accessing support from foundations, particularly for adaptive curling. In addition, establish a Curl BC Endowment Fund through a Foundation by 2011.
4.3 Corporate
Increase Curl BC’s corporate sponsorship and TV advertising from $78,000 in 2008 to $160,000 in 2013.
4.4 External communications and marketing – general public
Establish an annual province-wide marketing campaign to increase interest and participation at Curl BC member facilities.
4.5 Inclusion
Partner with Disability Sport Provincial Sport Organizations in the development and delivery of adaptive curling programs to meet the needs of the visual, hearing, physical, and intellectual disability communities.
4.6 Secondary and Post Secondary Institution Curling
Develop formal partnerships with BC School Sports, BC Colleges Athletic Association (BCCAA) and Canadian Interuniversity Sport (CIS) to facilitate an increase in the number of the number of schools/institutions and the number of curlers participating/competing at each of these levels by 20% by 2013.
