Curl BC is the provincial sport governing body responsible for the development, promotion and organization of curling in British Columbia. Curl BC is also responsible for the championship system that declares provincial representation at national events. In cooperation with its membership of 25,000, Curl BC provides service to both competitive and recreational curlers, including a variety of adaptive groups.
Curl BC is dedicated to the promotion and development of curling in British Columbia and to the coordination of curling activities on behalf of the member clubs.
Curl BC Vision
Curling in British Columbia, from recreational grassroots to the highest levels of competitive play, will be strong and vibrant. Curling facilities and organizations in British Columbia will offer a wide variety of participation opportunities for all residents of their communities. Opportunities to participate will reflect the changing needs of the cultural mosaic and lifestyles of Canadians and allow for a healthy cross section of recreational through competitive play. Furthermore, the management of curling centers, member facilities, member associations and Curl BC will parallel those of successful businesses by always keeping the best interests of curlers in mind.
Curl BC Core Values
We are a community of individuals that acts like a family that is connected and passionate about the sport of curling.
We are committed to do our very best at all times and to achieve high standards.
We align both personal and corporate goals to enable a commitment to succeed so that the organization will be successful for all.
We act in a fair, consistent and forthright manner which enables honourable delivery of our programs and services.
We show respect by collaborating, communicating and cooperating with all of our members, partners and stakeholders.
We act in an open manner.
2012-2016 CURL BC STRATEGIC PLAN
as of August, 2012
The Curl BC Strategic Plan was originally developed in 2009 to leverage the impact of hosting the 2010 Winter Olympic and Paralympic Games in BC. The challenge was to not only develop a dynamic plan to leverage this unparalleled promotion of curling and wheelchair curling in the province, but also to ensure the plan was implemented and evaluated. In order to do so, SMART (Specific, Measurable, Attainable, Realistic, Tangible) goal statements were created under the structure of the four pillars of the Canadian Sport Policy. This plan has been updated annually since June 2009 on a rolling 4-year cycle.
PURPOSES (Curl BC Constitution)
1. To promote and develop the game of curling as a recreational and competitive sport in the province of British Columbia.
2. To provide technical, marketing and other relevant assistance to member curling facilities in order to promote the sport of curling generally.
3. To arrange and conduct playdowns and championships for the purpose of determining provincial championship teams.
Curl BC exists to promote and develop the sport of curling in British Columbia and to coordinate province-wide curling activities on behalf of the member facilities.
PRINCIPLES and GOALS
1. Introductory & Recreational Curling
Member facilities will grow and develop and experience increased participation through active support. Member facilities shall be treated equitably in the provision of support and services by Curl BC.
LTAD Focus – Fundamentals, Learning to Train & Active For Life
1.1 Youth Development
Partner with Curl BC curling centres and their school districts in the delivery of a school-based, indoor curling program geared towards elementary to high school aged children. Provide lessons/clinics to 35,000 children annually by March 2015. Assist Curl BC curling centres to increase school (youth) participation at their facilities from 18,000 to 25,000 by March 2013.
1.2 Curling Centre and Regional level
Continue to develop and implement curling centre and regional level programs (such as The Dominion Curling Club Championship (BC Club Challenge) and the Region 11 Men’s Tour) to increase the number of teams participating at this level in all divisions by 20% by March 2013.
1.3 Adult Program Development
Liaise with existing community groups and Multi-Service Organizations to develop curling outreach programs which will provide recreational opportunities to target groups: new Canadians, women and girls, ethnic minorities including aboriginals and lower income communities.
1.4 Existing Curling Centres
Provide support and programs as needed to existing curling centres (both affiliated and non-affiliated) in order to increase overall enrollment in curling centres in BC by 20% and increase the percentage of operational BC curling centres which are members of Curl BC from 80% to 90% by March 2013.
Partner with Disability Sport Provincial Sport Organizations in the development and delivery of adaptive curling programs to meet the needs of the visual, hearing, physical, and intellectual disability communities. Develop and implement the Can Curl adaptive curling program across BC.
2. Competitive & High Performance Curling
Athletes, coaches, officials, ice technicians and volunteers will be guided in their pursuit of excellence through regional and provincial curling programs.
LTAD Focus – Training to Train, Training to Compete & Training to Win
2.1 Athlete Development
Provide high quality training for identified athletes in order to improve BC’s average team placement at the CCA’s national championships by 15% by March 2013 using BC’s 4-year average from 2005-09 (68% – 5th) as the baseline.
2.2 Athlete Talent Identification
Provide individual elite athletes with development and training opportunities through the establishment of a revised talent identification system.
2.3 Coach Development
Create a mentorship program for the development of coaches, increasing the number of Level 3 or higher certified coaches by an average of 10% each year.
2.4 Ice Technician and Officials Development
Provide high quality training for ice technicians and officials, through technical programs and mentorship programs, to increase the numbers of Level 3’s or higher by 10% from 2009 to 2013.
Continue to organize BC Championships each year in the following categories: Junior, Men, Women, Juvenile (including bi-annual BC Winter Games), Mixed, Senior, Master and Wheelchair. The playdowns to these championships will be re-structured to follow Curl BC’s seven Guiding Principles of Competition.
Increase the number of teams competing in the Juvenile, Mixed, Senior and Master playdowns by 20% by 2013.
3. Capacity Building (internal capability and sustainability)
Member facilities and affiliated associations are provided leadership and support services with strong governance and operational excellence to ensure the availability of curling facilities and programs.
3.1 Governance and Human Resources
Revise Curl BC’s by-laws to establish a Governance Board with corporate, professional, human resource and technical expertise by 2013. This will include the establishment of Competition & High Performance and Introductory & Recreational Committees to address all technical concerns, with sub-committees as required.
3.2 Finance and Revenue Generation
Generate a minimum of $1,000,000 in revenue each year with membership revenue matched by a targeted ratio of 2 to 1 by other sources of revenue including government, sponsorship, philanthropic, special event, administrative, program and business venture as outlined in Curl BC’s 2012-2016 financial plan.
3.3 Internal Communications and Marketing – clubs and their members
Create an effective and efficient communication system between the Curl BC Executive, Board, Staff and Member Facilities.
Assist Curl BC clubs with accessing the Federal Government’s infrastructure renewal program, the Provincial Government’s Capital Improvement Direct Access grants and other funding programs that become available. Facilitate and/or assist with the cumulative allocation of $1,000,000 in capital grants to BC curling facilities by March 2013.
Increase enrolment in coaching, officiating and ice technician courses by 15% by 2013. Between 2009 and 2013, Curl BC will offer a first level course in each of these disciplines at least once in each region of the province.
4. Curling for Social & Economic Development (external partnerships and linkages)
Government, philanthropic organizations, corporations, curling enthusiasts and the general public will have an increased awareness and generate interest in curling as a healthy and fun lifetime activity for everyone.
LTAD focus – Active for Life
Maximize Curl BC’s access to the Sport & Recreation Branch’s Participation and Performance grants and the Gaming Branch’s Direct Access grant for a total of $250,000 by the 2012/13 fiscal year.
Increase Curl BC’s fundraising from $7,500 in 2008 to $40,000 in 2013 through doubling revenue from the Optimist International raffle, establishing an annual giving campaign and accessing support from foundations, particularly for adaptive curling. In addition, increase the Curling for Life Endowment Fund from $10,000 in 2010 to $100,000 by 2015.
Increase Curl BC’s corporate sponsorship and TV advertising from $78,000 in 2008 to $160,000 in 2013.
4.4 External communications and marketing – general public
Establish an annual province-wide marketing campaign to increase interest and participation at Curl BC member facilities.
4.5 Secondary and Post-Secondary Institution Curling
Develop formal partnerships with BC School Sports, BC Colleges Athletic Association (BCCAA) and Canadian Interuniversity Sport (CIS) to facilitate an increase in the number of schools/institutions and the number of curlers participating/competing at each of these levels by 20% by 2013.
Constitution & Bylaws
Constitution & Bylaws (Effective pending receipt by BC Registry Services).
Curl BC Board Policy Registry – updated January 2013
Curl BC Old Policy Manual - updated January 2013
The Old Policy Manual is in the process of being converted into the new Board Policy Registry.