Marketing campaign targets new curlers
Curl BC is pleased to announce a new marketing campaign geared towards attracting new participants to the sport of curling. Focused on recreational curling and increasing participation numbers, the marketing material is bright, simple and contains a clear message.
Curling, give it your best shot. The name of the sport stands out in bold letters to captivate the audience, while the tagline “give it your best shot” is a play on curling terminology, and invites people to try the game.
Four posters and one brochure are currently available. Three posters are directed towards general promotion of the sport. The fourth poster is intended for open houses and provides blank space for curling centres to insert their own information. The brochure is written to educate readers on curling culture and contains interesting facts about the game. Blank space is also available on the back page for centres to personalize their copies.
Click here to view samples of the new material.
Want to be a part of this new campaign? You can, by entering the “Give us your best shot photo contest.”
Curl BC wants to showcase you and your curling centre by inviting you to submit your own curling photos to the Curl BC office. All types of photos are welcomed and we encourage you to send in photos that demonstrate the diverse group of people that curling supports. Juniors to seniors, able-bodied to disabled, individuals to groups, on-ice to off-ice and rocks to rings. Photos will be posted in an online album found on Curl BC’s facebook page throughout the year. Winning photos will be used in additional “Give it your best shot” campaign materials or may be featured in other Curl BC publications.
Photos must be a minimum of 5 megapixels in size and 2560 x 1920 in resolution. It’s usually safest to set your camera to its highest quality setting. By submitting a photo, the entrant confirms that they are the original photographer or have permission from the original photographer. Entrants also confirm that they have received permission from any individuals in the photo. Photos must be in electronic format and may be submitted by email to ac.cblrucnull@rehguallagr or on a CD/DVD to Robbie Gallaugher at the Curl BC office. If submitting multiple photos electronically, please send each photo in a seperate email to comply with email size restrictions and to ensure successful delivery.