The Dominion Renews as CCA Official Supplier

OTTAWA, September 23, 2008…The Canadian Curling Association (CCA) today announced that The Dominion of Canada General Insurance Company (The Dominion) has renewed its agreement as an Official Supplier through the 2009-2010 season.

“The Dominion is proud to continue its partnership with the CCA,” says George Cooke, President and CEO of The Dominion. As a CCA Season of Champions supplier, The Dominion receives on-camera category exclusivity, in addition to ice and hack signage, rink boards and corporate identification on various event materials.

The Dominion has been involved with the CCA as an official supplier since 2005. The company also recently announced the launch of The Dominion Curling Club Championship, a national event for men’s and women’s teams which have won their respective local club championships. The inaugural championship will be staged at St. George’s Golf and Country Club in Etobicoke, Ontario, in late November of 2009. Any profit generated from The Dominion Curling Club Championship will be directed to charities, including the Canadian Paraplegic Association (CPA), as well as to developmental curling initiatives in communities across Canada.

Additionally, The Dominion is the title sponsor of over a dozen curling bonspiels, championships and fundraisers, including the Northern Ontario Men’s Provincials, Ontario Senior Men’s and Women’ Provincials and a charity bonspiel which has raised more than $800,000 for the CPA in the last 7 years. The Dominion recently committed to the title sponsorship of the Toronto Curling Association Junior Bonspiel.

Canadian owned and operated since 1887, today The Dominion (www.thedominion.ca) is one of the country’s largest property and casualty insurers. The Dominion takes pride in providing Canadians with the confidence that the cars, homes and businesses they value are protected. A fierce advocate for consumer interests, The Dominion is committed to distributing its products solely through independent insurance brokers. The Dominion’s priority is to earn the trust and loyalty of policyholders, employees and business partners.

The Dominion joins Labatt Breweries of Canada, True Value and AMJ Campbell Van Lines as CCA Season of Champions official suppliers.

Championship title sponsors for the 2008-09 Season of Champions, which will be televised exclusively by TSN, are M&M Meat Shops (M&M Meat Shops Canadian Juniors), Kruger Products (Scotties Tournament of Hearts), Tim Hortons (Tim Hortons Brier) and Ford of Canada (Ford World Men’s).

Presenting sponsors will be Monsanto (Continental Cup, Tim Hortons Brier), AMJ Campbell Van Lines (M&M Meat Shops Canadian Juniors), James Richardson International (Canada Cup) and Atlantic Lottery (Ford World Men’s).

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Jeff Timson
Event Media Director
Canadian Curling Association (www.curling.ca)
ac.gnilrucnull@nosmitj
905-881-8322

Jennifer Rochefort
Advertising and Promotions Coordinator
The Dominion
165 University Avenue, Toronto, ON M5H 3B9
P: 416-350-7367
P: 416-362-9918
E: ac.noinimodehtnull@trofehcorjj
W:thedominion.ca